For REAL, People, there are kids watching!!

Ok, so we are sitting here watching the Super Bowl. I have seen at least 3 extremely inappropriate commercials (AT LEAST) to the point where we had to either turn our kids heads from the TV (video game commercial for Dante's Inferno??? REALLY???) at 8:10 pm... the earliest being a commercial for a movie (not sure the name of it) where they used a profanity - the time was 6 something!!!!!!!! There are children watching!! Why I should expect anything else I don't really know....